Chiles v. Salazar · ¶32

Consistent with the First Amendment's jealous protections for the individual's right to think and speak freely, this Court has long held that laws regulating speech based on its subject matter or “communicative content” are “presumptively unconstitutional.” Reed v. Town of Gilbert, 576 U. S. 155, 163 (2015). As a general rule, such “content-based” restrictions trigger “strict scrutiny,” a demanding standard that requires the government to prove its restriction on speech is “narrowly tailored to serve compelling state interests.” Ibid. Under that test, it is “ `rare that a regulation . . . will ever be permissible.' ” Brown v. Entertainment Merchants Assn., 564 U. S. 786, 799 (2011) (quoting United States v. Playboy Entertainment Group, Inc., 529 U. S. 803, 818 (2000)).

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