National Republican Senatorial Committee v. Federal Election Comm’n · ¶31

In a campaign, the coordination between party and candidate may encompass the what, when, where, how, and to whom of political activities and communications. What policy positions should the party and candidate adopt and emphasize? When and where should the party and candidate run campaign ads? What is the best content for party ads? For candidate ads? For candidate and surrogate speeches? Which voters should the party and candidate target? How best to use social media? How can the party and candidate avoid duplication of effort? How can the party and candidate best get out the vote? The list goes on.

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